Solution
Life Medicine Science Industry
Features/Background:
The pharmaceutical industry is a high-tech industry group that highly integrates advanced technologies and methods from multiple disciplines, involving national health, social stability, and economic development. With the improvement of people's living standards and the continuous growth of demand for healthcare, the medical industry has maintained a fast development speed.
The domestic pharmaceutical industry mainly operates through the distributor model. However, in the face of a nationwide marketing system, medical enterprises often need to establish a marketing team of thousands of people and thousands of primary, secondary, and tertiary channel systems to cover tens of thousands of terminals across the country.
Enterprises need an integrated, unified, and user-friendly CRM marketing system to achieve flow data collection informatization, precise marketing, control input-output ratio, improve customer satisfaction, and conduct multi-dimensional management data analysis.
Challenges Faced:
Unable to manage and monitor KPIs, sales activities, events, etc. of various regional subsidiaries, unable to track the stages of sales
Unable to effectively manage competitors and their product information
Unable to effectively manage supplier or distributor information, including the processes of placing orders, ordering, and payment, as well as whether there is inventory available
The warehouse and drug management process are chaotic, making it difficult to accurately grasp a series of information related to drugs from storage to sales and delivery
At present, there are no good tools to manage or the current system is not flexible enough to adapt to the constantly evolving needs of the company
Solution:
Real time monitoring of sales activities to improve sales efficiency and effectiveness
Salesforce provides Internet based solutions to monitor sales, marketing activities and events. The system can capture major sales activities, including doctor visits, delivery of key information, use of promotional materials and implementation of various promotional activities, levels of doctors and hospitals, patient load of doctors, product loyalty of prescribing doctors, as well as internal sales data and indicators.
Closed loop inbound and outbound process
Decai Technology Company provides a complete drug inventory management solution through the Salesforce platform, from purchasing and storing drugs, increasing inventory, to inventory operations generated by sales and transfers, as well as inventory, settlement, and inventory information management.
Partner/Dealer Management
Salesforce's partner relationship management seeks solutions to meet the needs of various industries. Nowadays, the addition of Salesforce Chatter has brought communication between your company and its partners closer, seamlessly integrating with various solutions that fully align with the company's business; Empower partners with management capabilities
Intelligent competitor management
Salesforce can manage competitors, including their strengths and weaknesses, as well as their products.
Real-Time Analysis
Based on the data in the system, real-time information can be obtained on the achievement of sales targets in the electronic area, sales representative sales activities, investment in market activities, market dynamics, doctor's product prescriptions, ordering and inventory status, etc.
