Solution
Automotive industry
Features/Background:
The Chinese automobile market has experienced a period of rapid development in the past decade, which has also led to the rise of a large number of local and joint venture automobile companies. But with the outbreak of the international financial crisis, the demand for the international automotive market has sharply shrunk.
On the other hand, domestic users' demands are rapidly aligning with the international market, and their demands are becoming more diversified and personalized; Domestic governments at all levels also vigorously promote the new energy vehicle industry that is energy-saving and environmentally friendly. Under these changes, local car manufacturers who have just embarked on a path of healthy development have to face enormous challenges from research and development, production, overall management, and marketing system capabilities. At the same time, joint venture automobile manufacturing enterprises are also facing the challenge of how to localize successful industry experience and management models from abroad in the complex and ever-changing Chinese market.
The automotive parts manufacturing industry is currently facing overcapacity, a large amount of manual work, and independent operations. Enterprises urgently need to improve the efficiency and quality of customer service to enhance competitiveness. Building and strengthening an information-based marketing system that focuses on customer needs to standardize operational activities, refine management, improve work quality and efficiency, and achieve continuous improvement in customer satisfaction has become a trend. From the accounts opened, independent wealth management service companies may occupy about 7% of the market share in the entire wealth management service industry, while from the number of customers, their market share reaches about 8%.
Challenges Faced:
New potential customers cannot be immediately handed over to the sales department for follow-up. Basic data: customer, product, project, and other basic information are not updated in a timely manner, making it difficult to maintain;
Departmental collaboration: The information resources of related departments (sales department, production department, etc.) cannot be effectively shared, and there are deviations in the communication of information between them;
Distributors: unable to effectively manage distributors, unable to effectively manage and allocate product inventory;
Revenue budget: The statistics are not timely, time-consuming, and unable to real-time understand the company's revenue situation in the next few years;
Price management: The application process signature procedure is inefficient, the quotation data lacks correlation, which is not conducive to establishing a price system. Price change management is not standardized, historical data storage and query are inconvenient, and there is a lack of quotation models to guide rapid quotation;
Project management: Sales are unable to keep track of project updates in a timely manner, project information sharing is difficult, and project risk management is passive;
After sales service: unable to effectively and timely grasp feedback on products, not conducive to statistical analysis of problems, and unable to effectively track service processing status; Without a unified management platform, branches in multiple locations are unable to collaborate in customer information management, sales management, and product management in a timely manner
Solution:
Transform passive management into active management
The system has powerful automation monitoring functions, which can personalize low setting automation monitoring processes according to specific business needs. For example, when the overall risk of a project is red, the system can automatically send emails and instant messages to relevant personnel for reminders. For example, it can pay attention to a key customer or project, and after paying attention to any major information changes of the customer or project, the system will automatically send emails and instant messages.
Flexible expansion, system changes as needed
In the face of fierce competition and rapidly changing markets, being able to flexibly and quickly adjust business processes according to market changes has become the key to gaining competitive advantage. The system also provides flexible business expansion functions on the basis of standard industry architecture, which can flexibly and efficiently add new business functions or adjust existing business functions. The possibility of secondary sales.
A collaborative work platform that transforms traditional ways of working
The social work model based on Chatter has completely transformed traditional communication methods, turning communication and collaboration into a process characterized by real-time, focused, proactive, automatic, sharing, and sedimentation. This will reshape the communication and collaboration culture of enterprises and lay the foundation for their strategic transformation. If employees of a company can create a topic and event that everyone is interested in at any time, they can discuss and communicate around the issue until it is resolved. All process information and solutions will be accumulated in the system's knowledge base.
Real time data analysis and monitoring
Based on business data in the system, reports and dashboards can be created flexibly and quickly, reflecting the current business operation status in real time. Key business data can be automatically monitored according to personalized condition settings, and relevant data can be sent to relevant personnel.
Closely tailored to the industry, specifically designed for the automotive parts industry
This solution comes pre installed with many common functions in the spare parts industry, such as project management, customer product management, internal product management, price management, quotation management, etc. It is designed completely according to the business attributes of the industry. At the same time, the system also allows for flexible expansion and reconfiguration to redesign non compliant processes and add personalized functions.
