Solution
Fast moving consumer goods and retail industry
Features/Background:
The retail industry has a huge market in China after China's accession to the WTO. International retail tycoons are intensifying their competition for the Chinese retail market, where the competition in the retail industry is becoming increasingly fierce.
In the information age, the development of network technology has a huge impact on the retail industry. In terms of marketing models, Chinese retail enterprises are currently facing significant changes, gradually shifting from traditional store based sales methods to a model that emphasizes both store and online stores, or mainly relies on online sales. Due to the transformation towards networking, the pressure on retail enterprises is no longer limited to supply chain, distributors, inventory, and stores.
For social networks, online marketing will be the focus of future retail enterprises.
Challenges Faced:
Sales representatives are unable to effectively track customers and their purchased product information, and are unable to proactively provide maintenance services for customers. While customer service is not comprehensive enough, they also lose opportunities for secondary marketing. Market activities cannot be understood for their specific effectiveness
Unable to obtain market and customer information through social media channels, with poor timeliness
Lack of orderly management of suppliers
There is no channel to obtain customer feedback, and there is no comprehensive service process to address customer complaints and grievances
The large distribution of stores across the country makes it difficult to carry out refined management for each store, resulting in vague management of sales performance and service quality
Passive sales model, waiting for customers to come knocking, unable to effectively analyze customers' consumption habits and usage preferences, unable to accurately market, actively push services. 4. Requires flexible and customizable systems to adapt to changing business development
Solution:
Market Investment Analysis
Through Salesforce, your company can directly trace the entire process of all marketing activities, from finding potential customers and sending invitations to subsequent results. Not only that, Salesforce can statistically analyze the investment of each marketing activity!
Social media
Salesforce CRM has been integrated with mainstream social networking sites. In China, DeCai Company has mature integration solutions such as Sina Weibo, which can instantly extract potential customers from social networking sites, analyze current public preferences for products, and obtain customer complaints on social networking sites.
Supply Chain Management
More and more enterprises, especially small and medium-sized enterprises, are managing their suppliers through cloud computing. They realize that managing their supply chain through cloud computing can also bring more business opportunities. DeCai Technology can provide supplier management solutions based on the Force.com platform.
Store management
DeCai Company has rich experience in store management in the retail industry. By using Salesforce, it can provide real-time headquarters information such as discounts and new product releases to stores. Stores can use the Salesforce system to view offline orders, inventory, logistics, and other information from headquarters in real time. With the help of Salesforce, the headquarters can even predict the sales situation of stores, provide proactive services for stocking up for each store in a timely manner, and achieve a win-win situation.
After-sales service management
Salesforce's after-sales module enables your company to respond to various complex customer demands. Through the integration of social media, video communication, and Salesforce Chatter, all key personnel of your company (sales department, marketing department, product department, after-sales service department, etc.) can participate together and quickly solve all customer problems.
Real-Time Analysis
Based on the data in the system, Salesforce can easily create reports and dashboards to provide real-time feedback on current business operations. For stores, they can analyze customers' historical purchasing behavior, including price ranges, types, and purchasing methods, in order to obtain customers' consumption preferences, product usage preferences, etc., and actively and accurately market to customers.
For the marketing and sales departments, they can analyze the sales situation of the product, such as sales volume, purchasing groups, etc., in order to determine whether the product has continued sales value or whether it should be discounted. For the after-sales department, it can real-time understand the number of customer complaints or repairs, processing progress, etc.
